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Brand Protection Solutions?
As a manager or director in the field of product and brand protection in your business, you are faced with many challenges.
The circumstances surrounding product piracy and trademark counterfeiting are complicated.
The objective is also to use the existing budget purposefully and profitably.
Ideally, the investigative work will disclose larger networks of product pirates.
That in turn means that the investigating authorities such as customs and police will give the case the necessary attention.
In this respect, these measures should therefore also ensure the highest possible number of seizures of counterfeit goods.
Ultimately, it is necessary to regain the market share lost to forgery and to protect consumers. In addition, investigations in this field are often of international relevance and thus correspondingly complex.
Also, in these investigations in the area of brand protection, elaborate identifications of “anonymous sellers” often play a role. These offer their products, e.g. through classified ads, social networks and Messenger, supposedly anonymously. But even in these spaces, identification is possible.
As a result, the trail from here continues to potential distributors for counterfeits and then to their suppliers. The collaboration with corma GmbH allows you to focus on cases that are highly detrimental and cause significant damages to the company.
Get immediate help from an investigation team you can count on.
Brand Protection Solutions: corma GmbH Procedures
In the work of corma, a diversity of methods is employed, such as intelligence analyses, lead generation, field investigations, internet research, evaluations and reports, data analysis and test purchases (mystery shopping), as well as monitoring of providers and products on the internet.
corma offers you professional anti-counterfeiting investigations and successful investigations of the grey market to track down counterfeit products. Through years of cooperation with international companies and their corporate security or brand protection, we have gained considerable experience. We would also like to use it for your benefit.
In the following overview, we will provide you with the details of the individual modules of our workflow “Anti-Counterfeit Investigation in Germany.” We would be pleased to inform you personally about the modules and related possibilities for an investigation that might be of interest to you. Please feel free to contact us under +49 2163 – 349 00 80.
This involves first research on marketplaces and product offerings that are relevant to your brand and products.
We clarify first points such as:
Depending on your specific requirements, it may be necessary to focus on markets such as eBay. It is also possible that we will ignore these markets and focus our internet research on websites with stores outside the usual marketplaces.
Module 2: Analyses & Lead Generation
The collected intelligence and any other relevant information are compiled into a custom intelligence database. At the same time, high data quality is very important, and in the process, the data are standardized and enriched. Of course, all aspects of current data protection requirements are met. This intelligence database will then allow effective link analysis and thus the identification of previously unknown relationships.
This, in turn, facilitates the detection of networks. Based on this information, the interesting leads (for further investigation) will then be filtered out and prepared.
Depending on the project, we will create various reports. It is possible to produce a short overview for the client with the core information of the identified leads.
Alternatively, we can create a detailed report (lead report) on a per case basis for the client. This information will then be the basis for the decision on any further steps. That would be, for example:
All the steps are to be performed in consultation with the client and will never exceed the agreed budget.
Module 3: Test Purchase (Mystery Shopping) and Investigation
This module contains the steps of the investigation concerning a test purchase and the secure identification of a suspicious seller.
The test purchase itself includes the use of covert test buyer accounts, shipping and product costs, photo documentation, and a detailed review of the test purchase. Of course, all test purchases may be used in court, and our mystery shoppers supply affidavits to this effect.
Also, further monitoring of the merchant account can be useful. On request, we create a detailed analysis of the seller (“Online Seller Report”) about all publicly available information. This report includes the examination of turnover, sales, and available products on marketplaces such as Amazon and eBay.
Module 4: Enforcement – Legal Measures
On behalf of our clients, we also create the necessary documentation for a criminal complaint to the public prosecutor’s office in charge.
Based on many years of experience in the field of investigations on product piracy and due to our extensive knowledge as former law-enforcement officials, we create tailored criminal charges. Currently, all our cases in Germany resulted in search warrants and other judicial measures.
Even after the criminal charges are made, we stay in touch with the police. Our experts are available as expert witnesses for search measures. Depending on the client, we could also deliver an expert opinion on the authenticity of the products.
Further steps in the investigation would be a civil action such as deleting the offers of the suspected seller. Alternatively, the seller could be questioned with the objective to obtain background information.
Module 5: Intelligence
The focus of the last module is intelligence analysis. Important information must not be managed in Excel tables or in Outlook. Rather, it should be captured and analyzed in a customized intelligence database.
This will lead to new insights, generate new leads, and support the entire workflow.
Finally, yet importantly, meaningful visualizations (charts) can thus be created. With these, complex information can be presented in a way people understand.
All our reports contain these charts. The IBM software used for this purpose, i2 Analyst’s Notebook, is almost industry standard for investigators, police, and intelligence services. We may use the entire range of these tools for the benefit of our clients.
Innovative solutions for complex challenges
With the help of effective state-of-the-art software solutions, coupled with mental work, we find innovative and creative solutions to provide a concrete plan for an investigation of your individual case. Please feel free to contact us in advance for a list of first-class references.
In addition, we will gladly provide you with direct contacts with our international reference customers. You can then get an unfiltered look at the feedback from our clients.
If you have any questions, please feel free to contact us under 0800 – 349 00 80. Of course, you can also reach us via the contact form.